Etéreo is the photographic and visual direction project of Guillermo Subuno.
Created as a space for artistic exploration, Etéreo blends photography, visual storytelling and experimental aesthetics across fashion, music and contemporary culture.
Originally from Madrid and based in Sydney, Guillermo has worked internationally since 2013, developing campaigns, editorial projects and creative visuals both behind the camera and as an on-site creative director. His work has connected him with brands and artists such as Nike, Vans, New Balance, Warner Music, Jägermeister, Universal Music, Grimey and others.
Etéreo has documented concerts, fashion shows and international festivals, collaborating with cultural platforms including WAG1 or Gigwise, and covering events such as Mad Cool Festival, Mercedes-Benz Fashion Week and 080 Barcelona.
Beyond commissioned work, Etéreo has evolved into an ongoing artistic journal: portraits, conceptual series, experimental visuals and new media studies, including AI-driven exploration. Each project is approached as a visual narrative, prioritising atmosphere, emotion and cultural identity over purely technical execution.
Etéreo is not a commercial studio.
It is a curated space for selected collaborations and personal work — a place where visual storytelling, photography and artistic direction converge.
For design, illustration and brand-focused projects, visit:
subunocreations.com
For personal art and conceptual illustration:
guillermosubuno.com