Etéreo is the photographic and visual direction project of Guillermo Subuno.
Originally from Madrid and based in Sydney, Guillermo has been working internationally since 2013, creating fashion and music campaigns, videos, live shows and editorial projects, both behind the camera and as an on-site creative director and producer. Over the years he has collaborated with brands and artists such as Vans, Nike, New Balance, Warner Music, Jägermeister, Universal Music, Grimey, and more.
Etéreo has also covered fashion shows, concerts and international festivals, working with platforms and magazines such as WAG1 or Gigwise, and shooting events including Mad Cool Festival, Mercedes-Benz Fashion Week and 080 Barcelona.
Alongside these professional collaborations, Etéreo has become a space for more personal and artistic explorations: from editorial series and portraits to experimental visuals, creative photography, art, and AI-driven studies.
Guillermo’s background in creative direction and design gives his photography a unique narrative approach: each project is conceived as more than an image, but as a visual journey.
Etéreo is not a traditional studio; it is an ongoing portfolio and artistic journal, open to selected collaborations and projects that connect with this vision.
Beyond Etéreo, Guillermo also develops creative direction and design projects through his other portfolios — subunocreations.com / guillermosubuno.com.